Nuremberg, 13.03.2018 - With immediate effect CCUnirent System GmbH will be rebranding into Choice GmbH. This change of name underlines the clear positioning on the market as a full-service provider for current and future operators of modern mono- and multimodal mobility services. Choice allows business clients to offer new products and services to their mobility customers that will excite the world. The Choice brand is supplemented with the claim "wow the world".
The rebranding marks the next step in Choice's future and growth strategy. In addition to the continuing expansion of "Mobility as a Service" solutions (car sharing, long-term rental, etc.), Choice also faces strong growth in the fields of fleet management, IT services and distribution services, such as professional lead generation and test drive events. With four subsidiaries, Choice unifies a complete range of services: from software solutions, app development, operating system operation, consulting and marketing right up to modern franchise systems or keyless car sharing. "We provide interested parties with the industry-relevant capabilities that are currently requested by the market," said Peter Heid, Chief Operating Officer at Choice GmbH.
During the process of the name change, the company has also revised its brand and will be represented with the claim "wow the world" on the market. Choice GmbH remains true to its established values: solution-oriented, authentic as well as the greatest flexibility and innovative thinking. Maximilian Groll, Head of Marketing, Creativity & Innovation at Choice, is convinced: "We want to shape the future and inspire with our mobility solutions."
As a provider for Mobility as a Service, Choice offers a complete range of tailor-made, future-oriented mobility solutions. Considering the respective relevant services, a complete solution can be created that meets the individual needs of customers. "The future of mobility has just begun. We are looking forward to give a new, fresh face to mobility in this exciting time," says Jürgen Lobach, CEO of Choice GmbH.